The Social Deck combines effective community engagement and communications with creative and innovative digital marketing to help our clients engage communities and people in actions.
We provide a full suite of communications services, including design strategy, end-to-end project or campaign management, digital and mobile-ready technology and tools, evaluation of projects, and training for organisations.
Key Project and Initiatives in 2015-2016:
Director Kate Bowmaker is working with the Department of Social Services to manage media and communications for the Australian Government’s intake of the additional 12,000 refugees fleeing conflicts in Syria and Iraq. The Government announced the additional intake in September 2015 and Kate has assisted DSS to provide the Australian public, media and stakeholders with clear information about the intake and arrange appropriate media opportunities.
Director Kate Bowmaker is working with DSS to enhance communication, media and grassroots engagement for Harmony Day 2016. Harmony Day is held on 21 March and celebrates Australia’s diversity. It coincides with the United Nations International Day of the Elimination of Racial Discrimination.
Tackling illegal dumping
Partnership: EPA, Orange Council, Cabonne Council, Forestry, Central Western Off Road Mountain Bike Club
In the news
Director Melanie Butcher is managing a $50,000 project to tackle illegal dumping at Kinross Forest in Orange, NSW on behalf of the Orange Mountain Biking Club. This community education and prevention campaign is funded by an EPA grant and includes bringing together local partners – Councils, Forestry Corporation of NSW, forest users and others in the community – to put in place tactics that will increase barriers to people dumping in local forests and raise awareness of the issue of illegal dumping in the local community.
Speed it up
Clients: Sunshine Coast Council, Sunshine Coast RDA, Digital Sunshine Coast
Director Steven Speldewinde is combining his digital strategy, social marketing and stakeholder engagement expertise to assist the Sunshine Coast Council to implement a strategy to engage the Sunshine Coast business community in an advocacy campaign to improve the broadband infrastructure in the region.
Mentally Healthy Orange
Client: Centre for Remote and Rural Mental Health
The team is assisting the Centre for Rural and Remote Mental Health to develop and implement a social marketing campaign – Act Belong Commit, to encourage a more mentally healthy Orange. The campaign, which originated in WA and is funded by the NSW Department of Families and Community Services, brings together local service providers and organisations to put in place activities that engage the community to be more mentally healthy.
Following our work in 2014 with Aboriginal health organisation Nunkuwarrin Yunti to prevent the uptake of smoking among young Aboriginal people, the team is assisting Nunkuwarrin Yunti to bring together and enhance its community and digital engagement, and resources, for its Tackling Smoking program.
Work with us
We work with companies, not-for-profits, social businesses, startups and governments that want to make a positive difference in their local community, across Australia or the world. We work with organisations whose values align with ours. If this sounds like you, please get in touch.
We are currently expanding our network of consultants. If you are interested in working with us on an ad-hoc basis and have skills in design, writing communications, strategy, digital marketing or PR and media relations, please send us your CV and a brief cover email outlining your interest.
Previous projects have included:
Director Kate Bowmaker managed oversight of media and communications for the 2015 International Day of People with Disability.
We led the design of a social marketing campaign to help prevent the uptake of smoking by young Aboriginal people in metropolitan Adelaide. It has been an excellent opportunity to work with our partners Winangali for local Aboriginal organisation – Nunkuwarrin Yunti of South Australia – who are doing great work bringing positive change for healthy lifestyles to their community. Find out more on our blog.
We have provided ongoing high-level strategic communications advice, and managed the development and implementation of the stakeholder engagement strategy for the Australian Government Department of Social Services. This includes working on key reforms and new programs, including the National Plan to Reduce Violence Against Women and their Children.
Director Kate Bowmaker facilitated a workshop between federal, state and territory government departments and non-government organisations including OurWatch, White Ribbon and Lifeline to help improve, streamline and consolidated national communications under the National Plan to Reduce Violence Against Women and their Children.
The team worked with Department of Industry to develop advertising guidelines designed to assist organisations and businesses to promote energy efficiency labels and advice in their online advertising. This recognised that many Australians now research or make purchases of electrical and other appliances online.
We have provided strategic communication advice and support to World Vision’s first Australian fundraising campaign for Indigenous projects in Australia and assisted with managing a media partnership between World Vision Australia and The Guardian to showcase stories about World Vision’s projects in Indigenous communities. We have also provided government relations and communication advice to assist World Vision in its partnership with the Australian Government on Indigenous Development Effectiveness.
User centred website design
Client: Brand Orange
The Social Deck was recently engaged by NSW based not-for-profit organisation, Brand Orange, to create a new brand identity through the design and development of a new website. The purpose of the new website is to promote businesses in the region and as a customer facing website to attract people to visit, move to or invest in Orange. We took a user-centred design approach where we sought to understand the motivations and desires of the target audience so we could best design an engaging and enjoyable experience for users.
Websites and online engagement
Clients: Julia Burns Consulting, SalaryOne, Orange F.O.O.D Week, Quality Management Solutions
We have designed, developed and implemented a number of successful, mobile repsonsive websites for small businesses and organisations including integrating Content Management Systems (CMS), SEO, Payment Systems and Client Relation Management systems (CRMs) to improve online engagement and community building.
Crowdfunding for photo journalism in Afghanistan
We were approached by New York based non-profit Razistan seeking a creative PR and marketing campaign to launch an online platform to showcase never before seen before photo essays from freelance photojournalists in Afghanistan. We worked with the organisation to create a crowdfunding campaign on Kickstarter with the aim of securing the seed funding required to launch the platform. We created a campaign blog and used social media marketing to create buzz around the campaign, which resulted in significant coverage in mainstream media including The New Yorker and Huffington Post. The Kickstarter campaign exceeded its funding target of $12,000 and the Razistan online platform was created with contributions from leading international photojournalists.