We undertook a social research project to develop a better understanding of people’s current attitudes and behaviours towards crocodiles in Queensland, including why locals and visitors do, or do not comply with crocodile safety messages.
We used a multi-method research approach to gain insights from a representative sample of the target audience and other stakeholders. We reviewed past research and conducted research with primary audience groups. The research included:
We analysed insights to produce an audience segmentation based on attitude and behavioural factors, and an actionable research report identifying key findings and recommendations for the Queensland Government’s Be Crocwise program.
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The Social Deck was engaged By Queensland’s Department of Environment and Science to conduct social research to understand people’s attitudes and behaviours towards crocodiles in Queensland.
The Social Deck acknowledges the traditional custodians of Country throughout Australia and recognises their continuing connection to land, waters and community. Our staff live and work on the lands of many First Nations peoples, including the Gubbi Gubbi or Kabi Kabi people, the Turrbal and Yuggera people, the Bundjalung people, the Ngarigo and Ngunnawal people and the Wadawurrung people. These peoples have lived on and cared for these lands for thousands of generations, and their sovereignty has never been ceded. We pay our respects to them and their cultures, and to elders past and present.
The Social Deck acknowledges the traditional custodians of Country throughout Australia and recognises their continuing connection to land, waters and community. Our staff live and work on the lands of many First Nations peoples, including the Gubbi Gubbi or Kabi Kabi people, the Turrbal and Yuggera people, the Bundjalung people, the Ngarigo and Ngunnawal people and the Wadawurrung people. These peoples have lived on and cared for these lands for thousands of generations, and their sovereignty has never been ceded. We pay our respects to them and their cultures, and to elders past and present.
