Queensland cycling strategy and action plans

Photo of a girl and a boy riding their bikes.

The Social Deck worked with the Queensland Department of Transport and Main Roads to develop the new Queensland Cycling Strategy, 2-year action plan and State of Cycling Report. We were re-engaged by TMR in 2019 to update the State of Cycling Report and Action Plan for 2020, along with producing a new series of videos and photography.

The strategy sets the direction for cycling in Queensland and priorities for the Queensland Government to increase cycling participation with the vision of ‘more cycling, more often’. Content was developed from insights gained during stakeholder consultations, data and an evidence base around how to encourage more cycling, more often. It highlights and promotes cycling as an everyday activity through stories of real people and case studies. Deliverables included:

  • Suite of three published documents - the new Queensland Cycling Strategy, an Action Plan and a Queensland State of Cycling Report.
  • Infographics, vignettes and case studies for the documents and to be shared online.
  • Engaging and sharable short videos and a promotional video.
  • New website and online content to showcase the strategy.
  • Stakeholder engagement through Ministerial Cycling Forum and Queensland Cycling Advisory Group.

A printed copy of the suite documents, showing infographics, text and photos
A printed copy of the suite documents, showing infographics, text and photos
A printed copy of the action plan, tables cover photo of children riding bikes.
How can we help?
Sam Hodgkins
Senior Design and Engagement Consultant
sam@thesocialdeck.com0491617118
Kate Bowmaker
Managing Director & Director of Communications
kate@thesocialdeck.com0435 038 720

Overview

We worked with the Queensland Department of Transport and Main Roads (TMR) to develop the new 10-year Queensland Cycling Strategy and associated action plans and State of Cycling Report. This includes the creation of case studies, videos, photography and infographics.

Client

Queensland Department of Transport and Main Roads

Services

Communicate
Communication Strategy
Content creation
Stakeholder engagement
Brand & message development
Digital marketing and websites
Policy

Sustainable Development Goal

"
It was a pleasure to work with The Social Deck to develop the Queensland Cycling Strategy 2017-27. The working relationship between the Department and The Social Deck project teams was exemplary, with a high level of trust and collaboration throughout the project. The teams were highly capable, with the knowledge and expertise to deliver all aspects of the project from strategy development to the creation of the new supporting and interactive online platform.
Adam Rogers, Director - Active Transport