Gambling Help Queensland

A person watching live betting on their laptop and holding a mobile phone with betting on the screen.
Gambling can impact relationships, finances, family, work, studies, and mental and physical wellbeing. You can find free and confidential whenever you need on the Gambling Help Queensland website.

In 2024, The Social Deck did a review of the Gambling Help Queensland (GHQ) website to provide recommendations on how it could better meet the needs of Queensland’s multicultural communities.

We made recommendations on ways to update the Gambling Help website to help improve awareness and understanding of potential harm from gambling amongst Queensland’s multicultural communities, including where to get support.  

The Social Deck approached the review in the following key phases:

  • assessing existing OLGR research and Gambling Help website content via a desktop review
  • establishing a diverse reference group to provide guidance on new website content
  • qualitative research interviews with people from CALD backgrounds, including some in language
  • online testing survey

To wrap up the project, we prepared a final report detailing our methodology, findings, areas of improvement and rationale for messaging for the website, with any recommendations on future resources to support target audiences.  

Based on these recommendations, we included draft messaging and copy to be incorporated into website content on key pages of the Gambling Help Queensland website.  

We also designed a number of website concepts for pages that could be created to specifically target information for multicultural communities, including organisations that support individuals.  

How can we help?
We are experts in working with diverse audiences to ensure your communications and messaging are hitting the mark.
Eadie Hancock
Communication and Engagement Consultant
eadie@thesocialdeck.com0458228142

Overview

The Social Deck worked with the Queensland Office of Liquor and Gaming Regulations (OLGR) to undertake a review to inform how the Gambling Help Queensland (GHQ) website can better meet the needs of Queensland’s multicultural communities.

Client

Department of Justice and Attorney-General

Services

Explore
Engage
Social research
Qualitative research
Quantitative research
Thematic analysis
Environmental and media scans
Engagement strategy
Community engagement
Online engagement
Facilitation
Digital marketing and websites
Content creation
Graphic design

Sustainable Development Goal

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