National Autism Strategy - Brand, Communications and Community Engagement

Illustration of 8 people in a line, all of different ages, ethnicities and body types, under a logo that says, “National Autism Strategy. Help shape the change.”

In 2023, The Social Deck was engaged by the Department of Social Services for two pieces of work to support the development of the National Autism Strategy – a communications strategy, branding and materials, and the design and delivery of national consultations to inform the new Strategy.

The Australian Government announced the development of a National Autism Strategy in 2022, in response to findings of the Senate Select Committee on Autism, which recommended a person and family-centred National Autism Strategy to improve life outcomes for Autistic people.

Communication and brand development

The Department of Social Services engaged The Social Deck to support communications to inform autistic people, their families and carers and other stakeholders about the development of the strategy and encourage them to be part of consultations, and to explain the importance of having a National Autism Strategy.

We developed a comprehensive communication and brand strategy, with supporting communication plans tailored to priority cohort audiences of First Nations people, multicultural communities, people with intellectual disability and LGBTIQA+ communities. Together with these plans we developed and helped to implement:

  • a flexible brand, with style guide and templates
  • information materials including infographics, videos and stories from autistic people
  • tailored materials for priority audiences
  • messaging, web content and stakeholder outreach.

National community consultations

We were further engaged by the Department to plan, deliver and collect and analyse data from national consultations to inform the development of the National Autism Strategy. Consultation activity needed to be planned, promoted and delivered in tight timeframes, while still prioritising accessibility and inclusion for the full autism community.

Between September-November 2023 we conducted more than 100 separate engagement activities across Australia and online, with over 2000 participants. This included 20 different targeted discussions with people from intersectional and priority population groups. We provided a range of opportunities and formats for people to give input in ways that suited them, including

  • an open online ideas wall,
  • a questionnaire and submissions process,
  • in person and online community events, including open and Autistic-only forums
  • an online feedback survey following release of the Draft National Autism Strategy.

All events were delivered in partnership with autistic co-facilitators, and measures were taken to ensure that communications, materials and venues were accessible, safe and empowering.

We analysed and collated the data across all engagements to produce a final report which included recommendations for the development of the National Autism Strategy.

The National Autism Strategy was released by the Australian Government on 14 January 2025.

How can we help?
Get in touch if you are looking to develop inclusive brand and communication products or to engage with the community on policy initiatives that affect them.
Alix Harrigan
Impact and Inclusion Consultant
alix@thesocialdeck.com0491617118
Kate Bowmaker
Managing Director & Director of Communications
kate@thesocialdeck.com0435 038 720
Kirstin Gail
Creative Manager
kirstin@thesocialdeck.com

Overview

In 2023, The Social Deck was engaged by the Department of Social Services for two pieces of work to support the development of the National Autism Strategy – a communications strategy, branding and materials, and the design and delivery of national consultations to inform the new Strategy.

Client

Department of Social Services

Services

Communicate
Engage
Communication Strategy
Brand & message development
Content creation
Product development
Graphic design
Illustration
Animation
Infographics
Accessible engagement
Accessible communication
National consultation processes
Community engagement
Collaborative workshops & events
Facilitation
Online engagement

Sustainable Development Goal

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