Queensland Cycling Strategy

The Social Deck has been working with the Queensland Department of Transport and Main Roads over the past 12 months to develop the new Queensland Cycling Strategy document suite and online content.

The strategy sets the direction for cycling in Queensland and priorities for the Queensland Government around cycling. Content was developed from insights gained during stakeholder consultations, data and an evidence base around how to encourage more cycling more often. It highlights and promotes cycling as an everyday activity through stories of real people and case studies. Deliverables include:

  • Suite of three published documents – the new Queensland Cycling Strategy, an Action Plan and a Queensland State of Cycling Report.
  • Infographics, vignettes and case studies for the documents and to be shared online.
  • Engaging and sharable short videos and a promo video for the strategy.

New website and online content to showcase the strategy

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