what are your thoughts (as PR professionals…) on how it has transitioned into a full blown money making strategy using ad revenue? Combined with societies current appetite for absorbing content, is this having an effect on the way people view genuine content – or are willing to act on it?

And regarding the most popular content, it seems that no matter how big a “hidden truth” is uncovered, or how much coverage it gets (say hello to the NSA) the best you can hope for is a bunch of armchair activists…

Does anyone know what happened to KONY in the end?