Speed It Up
Working with Digital Sunshine Coast, a collaboration between Sunshine Coast Council and Regional Development Authority Sunshine Coast, we developed a communication plan to promote the ‘Speed it Up’ campaign which aims to improve internet access and capability on the Sunshine Coast.
Following development of the communication plan, we developed a series of short videos and infographics to be used on social media. This helped to drive businesses to complete an online survey on internet accessibility and speed, hosted on the Digital Sunshine Coast website.
The videos included supporting creative content, including a tagline – “Some things are better in slow motion… the internet’s not one of them”.
Following the survey period, we analysed results and input from businesses across the Sunshine Coast and wrote and published a short, visually engaging report. The report was used as a communication tool to assist Digital Sunshine Coast to advocate with internet providers to improve their infrastructure on the Sunshine Coast.