Communication and messaging

for national electricity tariff reform

In the lead up to changes to electricity reforms, we worked with the Department to review and develop a communication plan, stakeholder engagement plan and key message framework to support the national transition to new electricity tariffs for households and consumers.

The aim of the messaging was to increase consistency and promote stronger calls to action in consumer choice, as tariff reforms came into place. Messages focused on getting consumers to act to reduce their electricity bills by both “shopping around” and understanding their energy use.

We focus tested key messages and communication approaches with a small number of consumers. We also facilitated a stakeholder workshop involving industry peak associations, energy providers and retailers and Commonwealth and state government agencies to further consider the application of the communication strategy and messaging nationally.

Our Services

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Engagement

Community engagement
Stakeholder engagement
Collaboration
Consultation
Workshop facilitation

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Strategic Communications

Strategy
Media
Product development
Content creation
Organisational change
Research & Evaluation

Digital Strategy & Tools

Online engagement
Social Media
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Community building
Digital toolkits

Local Change

Behaviour change
Community development
Community-based social marketing
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