Social marketing agency specialising in science communicationThe Australian Science Communicators Conference was on this week, so to celebrate, this is going to be a science-heavy edition of The Link Deck!

Science communication is cool

You can’t combat a point of view based on values with arguments based on science.

Science communicators have a responsibility to counter misinformation and facilitate community understanding.

No industry has more incentive to know the effects of climate change than the reinsurance and insurance industries. So… what have they found out?

The Wellcome Trust over in the UK runs an annual science writing award. You can read all 19 shortlisted articles from 2013 in handy PDF format.

Not to be outdone by the Brits, there is a also a book collecting the best Australian science writing of 2013. The book is not available online but the foreword by Tim Minchin is well worth a read.

Science is cool

A brief history of the universe, from the Big Bang up to now… in 18 minutes!

Do black holes exist?

Philosophers and physicists say we might be living in a computer simulation, but how can we tell? And does it matter?

A book!

Bill Bryson’s A Short History of Nearly Everything is one of Steve’s favourite books of all time.

Bill shares some wisdom for all science communicators out there…

Just because something is important doesn’t mean people will read it … you have an obligation to entertain as well as instruct. ~ Bill Bryson

More awesome reading

Few things leaders can do are more important than encouraging helping behaviour within their organisations.

It’s time we took long-form content seriously.

It is well worth taking the time to read the full Bill Gates annual letter.

By almost any measure, the world is better than it has ever been. People are living longer, healthier lives. Many nations that were aid recipients are now self-sufficient. You might think that such striking progress would be widely celebrated, but in fact, Melinda and I are struck by how many people think the world is getting worse. The belief that the world can’t solve extreme poverty and disease isn’t just mistaken. It is harmful. That’s why in this year’s letter we take apart some of the myths that slow down the work. The next time you hear these myths, we hope you will do the same. – Bill Gates

Why don’t cars have a ‘sorry’ signal?

John Hagel talks to The Fetch about how the ‘Power of Narrative’ can help us create movements that let society benefit and thrive.

This primer on how Very Nice Studio gives away half their work for free is fascinating and instructive… we’ll be paying close attention to this as we continue to develop our Pro Bono Bank.


An interesting look at some big marketing campaigns of 2013 and which were the most effective in terms of social shares.

Australians making ideas happen on Ideas Hoist

We interviewed Ben Rennie from Uncluttered Whitespaces and he provided some invaluable advice on making ideas happen.

We also interviewed the inventor of the Take-Off Tote; Mums and Dads out there should definitely check this out.

Productivity & self reflection

“Living a life that follows the ideal notions of what other people think is a terrible way to live. It makes you become the spineless spectator who waits for other people to take action first.” How to stop giving a [email protected]$% what people think.

A French chronobiologist (what’s that?) spent two months in a cave alone…How To Slow Down Time. Also related: How music hijacks our perception of time.

The ever-brilliant Dumbo Feather magazine has an excellent interview with Brené Brown, a professor of sociology at Houston University. Her famous TED talk on ‘vulnerability’ is one of the most watched TED videos of all time. She studies human connection and all the nasty things that get in the way like shame, and fear.

Workstation Popcorn: go to a Cafe, complete three tasks, move to the next cafe complete three more and pretty soon you will have become an uber productive version of yourself… or so the theory goes.

Food, drinks & coffee

We went to a new pop-up supper club called Madame Moules. We’ll be writing about it for Pop Goes The Weasel very soon… Speaking of which… is Brisbane not only Australia’s hippest city but also Australia’s Pop-Up Capital?


British adventurers Ben Saunders and Tarka L’Herpiniere are just completing the longest man-hauling polar journey in history; retracing Captain Scott’s fateful 1,800 mile (almost 3000kms!) return journey to the South Pole on foot. Except, thank goodness, they are actually returning in one piece. Mel’s been following their blog and it’s truly epic.



photo credit: judge_mental via photopin cc