Insights on behaviour change, social marketing and community engagement

Say what you mean – succinctly.

I’ve been doing a bit of research lately for a client who’s about to launch their first mobile game. (The game is fantastic and has the added value of raising awareness and contributing to an important social issue – but more on this soon). During the hours I’ve spent...

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Clever Conversations

recently attended a great roundtable discussion put on by John Hopkins University Communications (@JHUComm). The three panelists Henri Makembe (@Henrim), Beth Becker (@spedwybabs) and Malaka Gharib (@MalakaGharib) talked about using social media for non-

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The Nonprofit Rooster!!

I was recently trying to write an explanation about why nonprofits should invest in social engagement. The most obvious point that came to mind was fundraising. When individuals or partners are more engaged they’re more likely to donate regularly and invest more in...

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The movement to connect socially

Is SOCIAL the new buzz word? We hear a lot about social good, social change, social media, social marketing, social business, corporate social responsibility, social entrepreneurship! How is your organization keeping up with the movement to connect socially? While...

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